Gear Built For Real Trips
We focus on dependable tackle that matches everyday inshore, offshore, and freshwater adventures.
Lifelong South Florida Fishing Roots
Latitude 24 grows out of years spent chasing bites across South Florida.
Inclusive Angling, Honest Guidance
Every angler deserves clear advice, fair prices, and gear that inspires confidence.
Scott Howell
Founder & Owner
When we established Latitude 24 Fishing Supply Co., we set out to build a dependable resource shaped by decades spent on South Florida waters. We believe that dependable equipment should remain accessible to every angler, whether you are casting along coastal flats, heading offshore, or introducing family members to their first catch.
Our inventory reflects this focus. We assemble a balanced collection of new and inspected pre-owned reels, rods, terminal tackle, and apparel from both proven manufacturers and emerging makers, providing dependable gear at sensible prices. We welcome fishermen of all backgrounds to our community and look forward to supplying your time on the water.
Latitude 24 Fishing Supply Co. — Gear Built for the Bite.
Why Choose Us
Latitude 24 combines price-smart new and used gear, real South Florida know-how, honest advice, and fishing reports so every setup feels dialed in before you ever hit the water.
Real Expert Advice
Local experience turns confusing gear choices into clear, confident picks.
Custom Tackle Support
We match rods, reels, line, and rigs to your exact trip.
Rewards That Add Up
Our loyalty program thanks regulars with savings on future gear.
Local Fishing Reports
Stay dialed on what is biting and which setups are working.
Responsible, Easy Shopping
Sustainable fishing habits, family-owned service, and flexible payments keep things simple.