Gear Up, Fish On
Customer Favorites
Smooth drags and smart pricing for inshore, offshore, and freshwater trips.
Match power and action to how and where you fish.
Comfortable gear that keeps you sun-smart and proudly repping the Latitude 24 lifestyle.
Built on Passion. Driven by the Bite.
South Florida Roots & Community
Based in Wellington, Latitude 24 Fishing Supply Co. reflects our lifelong experience on regional waters. We share local fishing reports, practical guidance, and community updates to keep anglers of every background informed, connected, and prepared for their next day on the water.
Dependable Gear at Fair Prices
We select new and inspected pre-owned tackle, reels, rods, and coastal apparel that balance reliability with accessible pricing. Our inventory brings together proven manufacturers and emerging makers, ensuring fishermen receive dependable equipment without unnecessary expense.